Why this matters: You cannot price with confidence if you don't know your market. This exercise exists to give you the data to stop pricing by gut feel and start positioning your offer where it can compete and win. Do this before you touch your packages. Do it every 6 months after that.

Tools You Need Before You Start

REQUIRED GoFullPage Chrome Extension — full website screenshot capture
chromewebstore.google.com → search "GoFullPage"

OPTIONAL Wispr Flow — voice-to-text for any window (speeds up note-taking)

OPTIONAL Loom — record your walkthrough for your own reference

RESEARCH The Knot — search DJs in your market, see reviews and starting prices

RESEARCH WeddingWire / The Bash — cross-reference pricing and reviews

RESEARCH Google — "[city] wedding DJ" and "[city] DJ company"

RESEARCH Instagram — search wedding DJ hashtags in your market

Step-by-Step Process

Watch the Training Video First

Before starting your analysis, watch the full Loom walkthrough. It shows you exactly how to read a competitor's site, what to look for on pricing pages, and how to capture screenshots the right way.

▶ Watch: Competitor Analysis Mastery Walkthrough (Loom)

Identify Your Competitors (Minimum 5 Total)

You're looking for at least three tiers of competition — not just who you're up against, but who you aspire to be. Use this breakdown:

3–5 local DJ companies in your city or metro area. Include one that's clearly below you, one at your level, and one that charges more than you.
2–3 aspirational competitors outside your market — companies you respect that represent where you want to go. These are the benchmark setters.

Where to find them: Google "[your city] wedding DJ", The Knot, WeddingWire, Instagram hashtags, preferred vendor lists at venues you work with. Also search the Competitor Repository tab in this document — some of the work may already be done.

Submit a Ghost Inquiry to Each Competitor

This is where most DJs skip a step — and where you get the most valuable data. Create a separate email address for this (or use a secondary Gmail) and submit actual inquiries to each competitor. Use a real-sounding name and a plausible wedding date 6–9 months out.

Why: Most competitors don't show full pricing on their website. A ghost inquiry gets you their proposal, their response time, their sales email sequence, and often their pricing deck.
What to note: How fast do they respond? What do they ask? Do they send a video? Do they have a pre-call form? What's the proposal look like?
Be ethical: Do not impersonate a real couple. Do not waste their time with a fake booking date that conflicts with their availability. The goal is intelligence, not harassment.

Capture Their Full Website with GoFullPage

Install the GoFullPage Chrome Extension. On each competitor's website, navigate to their key pages (home, weddings/pricing, about, contact) and use GoFullPage to capture a full-length screenshot of each page. Save these in a dedicated folder organized by competitor name.

Key pages to capture: Homepage, Pricing/Packages, About, Contact/Inquiry Form
If they have a video reel or highlight, note the link
If they send a proposal after your ghost inquiry, screenshot that too

Analyze Each Competitor Across 3 Pillars

For every competitor, evaluate them on the three pillars: Offer, Imagery/Branding, and Messaging. Click the "What to Look For" tab above for the full breakdown of what to assess in each pillar. Take notes in the Your Positioning Worksheet tab.

Map Their Pricing to the Three-Tier Spectrum

After analyzing each competitor, categorize their pricing into entry, mid, and premium tiers. You're building a picture of the pricing landscape in your market so you can see exactly where you sit and where there's room to move.

Entry-level: Single-op DJs, basic packages, commodity pricing ($800–$1,800 in most markets)
Mid-tier: Established DJs, 2–3 package options, some add-ons ($1,800–$3,500)
Premium / luxury: Agency model or high-end solo brand, production elements, full planning support ($3,500–$15,000+)

Use the Pricing Map tab in this document to see how your market compares against national benchmarks.

Use the Pricing Sweet Spot Framework to Set Your Targets

Once you've completed your competitive analysis, run your own close rate through the framework below to determine whether your pricing is aligned with the market data you just gathered.

>60%

Close Rate

You are most likely underpriced. Raise rates in small increments. Test every 10–20 inquiries before adjusting again.

30–60%

Close Rate

You are in the pricing sweet spot. Stay here and focus on volume and systems. Only raise if demand is consistently strong.

<30%

Close Rate

Check your sales process first. Low close rate may be a presentation problem, not a pricing problem. Tighten the pitch before lowering rates.

Rule of thumb: don't guess — use real data from booked calls. Track your close rate every 10–20 inquiries and adjust pricing gradually, not all at once.

Document Your Findings and Set Target Rates

Complete the Your Positioning Worksheet tab. The goal is to walk out of this exercise with:

Your current low, mid, and high package prices clearly documented
A competitive context for each tier (who's below you, who's above you)
Target rates for the next 6–9 months based on market data
A list of what competitors are doing that you should borrow (and what you should avoid)

Example output from Mixtape Marcus (3/20/26):

TierCurrent RateTarget (6 mo.)% Increase

Low (Lone Star)$1,300$1,500+15%

Mid (Blue Bonnet)$1,695$1,895+12%

High (Texas Rodeo)$3,055$3,255+6.5%

Add Your Findings to the Competitor Repository

Once you've completed your local analysis, submit your competitor screenshots and notes to your coach. Strong local data gets added to the ELEKTRK Method Competitor Repository (the tab above) so future coaches in your market can benefit from the work you've done.

Cadence & Ongoing Use

When to Revisit Your Competitive Analysis

Day 1 of the Accelerator: Initial analysis to calibrate your starting packages and set 6-month rate targets
Month 3 of the Accelerator: Mid-point check — have competitors changed their pricing? Are you still positioned correctly?
Every 6 months after graduation: Market pricing shifts. Wedding industry rates trend upward year over year. Your analysis from 12 months ago is stale.
Anytime you lose 3+ deals in a row: Check if a competitor has undercut your market or if the positioning problem is in your presentation

Every competitor gets analyzed across these three pillars. Don't skip any of them — pricing alone misses the full picture. The way a competitor brands themselves and speaks to clients is often what justifies the rate difference, not the actual equipment.

💵

Pillar 1: Offer

What are their package names and price points?
What's included in each tier (hours, lighting, add-ons)?
Do they show pricing on the website or hide it behind an inquiry form?
What's their add-on / enhancement menu (cold sparks, photo booths, monograms, LED)?
What terminology do they use? (e.g., "photo shoot" vs. "photo booth" vs. "360 booth")
How do they frame the experience vs. the equipment?
Do they offer payment plans? What's the deposit structure?
Is there a ceremony audio offering? At what price?
Single-op vs. multi-op — do they sell a DJ or a team?
What's the most popular / featured package?

🎨

Pillar 2: Imagery & Branding

Is the website photography professional and high-quality?
Do they show themselves in action (behind the decks, at real events)?
Is there a video reel above the fold on the homepage?
Do they have a "Thank You for Inquiring" video? (major differentiator)
What's the color palette and overall visual tone? (luxury, modern, casual, corporate)
Does the branding feel cohesive from website to Instagram to proposal?
Are client testimonials featured prominently with photos?
Does the website show venue names, planner partners, or recognition?
Is the setup quality visible in photos? (Speaker stands, facade, uplighting)
How does their Instagram feed look compared to their website?

💬

Pillar 3: Messaging

What is the tagline or headline on the homepage?
Who do they speak to — the bride, the couple, the planner?
Do they speak to emotion and experience, or just features and logistics?
What font choices do they make? (serif = luxury, sans = modern)
Do they have a bio or story that builds a personal connection?
What keywords do they rank for on Google?
How do they handle the pricing conversation on the site — upfront or inquiry-gated?
What's the tone of their inquiry response email — warm, corporate, casual?
Do they have FAQs that address pricing objections?
Use GoFullPage + paste screenshot into ChatGPT prompt: "Analyze this DJ's website messaging — what are they doing well and what's missing?"

What Makes a Competitor Analysis Actionable

Steal These (Legally)

Their package naming conventions if they're more premium than yours ("Experience" vs. "Package")
Their add-on framing — how they present enhancements as upgrades vs. extras
Website structure if it pre-qualifies leads better than yours
The "Thank You for Inquiring" video — barely anyone does this and it's a huge differentiator
FAQ approach to common objections (pricing, payment plans, multi-op concerns)
Process framing — a 4-phase client journey (like DJ Malike) elevates perceived value

Avoid These Traps

Copying a competitor's exact pricing — match the positioning logic, not the number
Using a lower-tier competitor as your pricing benchmark (look up, not sideways)
Replicating their package structure without adapting it to your market and margin
Copying messaging verbatim — use ChatGPT to analyze, then rewrite in your own brand voice
Ignoring their vulnerabilities — every competitor has gaps. Find them and fill them.
Assuming their pricing is their actual closing rate — high prices on the website don't mean they're closing at that rate

The ChatGPT Messaging Prompt

Use This Prompt After Capturing a Competitor's Website Screenshot

        "I'm going to paste a screenshot of a wedding DJ company's website. Please analyze their messaging across the following dimensions: (1) Who they're speaking to — bride, couple, planner, or general audience; (2) The emotional language they use and whether it creates desire or just describes features; (3) Their headline and tagline — are they compelling or generic? (4) Any objection handling built into the copy; (5) The overall brand voice — luxury, casual, corporate, personal? Then tell me what's working well and what's missing or could be stronger. I'll use your analysis to improve my own website copy."
      

This exact prompt was used in the ELEKTRK Method sessions with DJ 1 Luv and Mixtape Marcus. Paste the GoFullPage screenshot directly into ChatGPT alongside this prompt for the most thorough analysis.

This repository is built from actual competitive analysis conducted during ELEKTRK Method coaching sessions (Oct 2025 – Apr 2026). All pricing and details were current as of the noted date. Use this as your starting benchmark — supplement with your own local analysis.

SCE Event Group

NJ / Philadelphia / National · sceeventgroup.com · Analyzed March 2026

Premium Agency National

$2,500 — $12,500+

Foundation $2,500 / Premiere $3,500 / Signature $5,000 · Regional rates + travel add-ons · 10+ DJs on roster

What They Do Well

10+ DJs on roster with clear tier mapping — Foundation / Premiere / Signature talent levels
Transparent published pricing with "begins at" framing — pulls in qualified searchers
Pro event host included in every package — positions them as more than a DJ
Rich enhancement menu: cold sparks, snow fall, CO2 jets, media screens
FAQ-style pricing page with objection handling built in
Jason Jani's personal brand (strong social following) feeds the agency funnel

Vulnerabilities

Based in NJ — DMV and Southeast markets are underserved by them
Brand voice is corporate/polished vs. culturally resonant
Enhancement pricing is overwhelming — long list without clear grouping
Signature DJ tier at $5K+ feels like a stretch for some local markets

ELEKTRK Takeaway: SCE's talent tier page with headshots and tier labels per DJ is the best-practice template for presenting a multi-op roster. Their enhancement add-on menu architecture is also worth studying for upsell sequencing.

Curate Entertainment / DJ Malike

DC Metro / National · djmalike.com · @curate_entertainment · Analyzed March–April 2026

Luxury Tier DMV / National

$15,000

Proposal seen: $13,000 creative curation fee + $2,000 immersive sound production · Team model under Curate brand

What They Do Well

Stunning editorial proposal design — black & white photography, branded layout
Values-first positioning: Empathy, Style, Presence, Joy, Impact — each with a dedicated video
4-phase client process deck: Administration, Exploration, Creative Meetings, Event Day (33–60+ hours total)
Proprietary music curation app with client access — major differentiator
"Thank You for Inquiring" video (YouTube, unlisted) — personal and premium
Team model under Curate brand (DJ Malike + DJ Flex)

Vulnerabilities

YouTube channel only ~518 subscribers — social presence thin relative to price point
Inquiry thank-you video only 1,272 views — not being maximized
$15K price point narrows the accessible market significantly
Brand identity split between "DJ Malike" and "Curate Entertainment" — unclear which to lead with

ELEKTRK Takeaway: Malike's 4-phase process deck is the clearest example of pricing your talent over your equipment. His inquiry video is a replicable differentiator that almost no DJ in any market is using. The proposal deck has been shared with ELEKTRK Method accelerator members as a premium benchmark.

Bunn DJ Company

Charlotte / Richmond / VA / Multi-Market · bunndjcompany.com · Analyzed 2026

Mid-Market Agency Southeast / VA

$1,495 — $2,395

Honey Bee $1,495 / Cardinal $1,745 / Crown $2,395 (most popular) · Ceremony audio add-on: $425

What They Do Well

Fully transparent pricing page — uncommon in the DJ market at any level
Named package tiers with "You Save $X" anchoring on the premium package
Strong a la carte options and ceremony audio bundle
Multi-market footprint: Raleigh, Charlotte, Charleston, Richmond, San Diego
Instagram feed embedded directly on pricing page

Vulnerabilities

Low price ceiling ($2,395) signals mid-market — not competing for luxury brides
No personal brand lead — purely corporate/agency feel with no DJ identity
Branding is clean but generic — no cultural voice or distinctiveness

Watch: Bunn's Richmond, VA presence puts them in the outer DMV market. Their transparent pricing strategy trains couples to expect lower rates in that geography.

DJ Brian B

NYC / Global · Celebrity / Luxury Solo DJ · Analyzed 2026

Ultra-Luxury NYC / Global

$10,000+

No public pricing — inquiry-only · Celebrity roster, global travel, EPK-level branding

What They Do Well

Celebrity client roster and EPK sets an ultra-high luxury benchmark
Global travel positioning removes the geographic ceiling on pricing
Inquiry-only pricing creates mystique and screens out non-luxury clients automatically
Strong PR coverage and media presence creates demand pull vs. push

Relevance for Your Business

Use as an aspirational positioning benchmark — what does the ultra-premium DJ brand look like at scale?
Study how they frame travel fees and out-of-market bookings
Their personal brand approach (DJ name = business name) is the model for scaling a personal DJ brand nationally

ELEKTRK Takeaway: DJ Brian B proves the ceiling exists well above $15K in the right market. His model is relevant when planning the DJ ELEKTRK national brand expansion.

Deep Blue

Tennessee · Analyzed during DJ 1 Luv and Mixtape Marcus sessions · 2025–2026

Premium Solo / Agency Southeast

Pricing TBD

Identified as aspirational benchmark outside home market · Used in ELEKTRK Method sessions as imagery/branding example

Notes from Sessions

Featured in competitive analysis slides alongside SCE as an example of strong visual/branding execution
Analyzed specifically for offer structure and branding quality in the ELEKTRK Method Masterclass deck
Represents the type of regional premium brand that operates at the top of a non-major market

Action Items

Submit a ghost inquiry to get their full pricing and response sequence
GoFullPage capture of their website for full offer and messaging analysis
Add pricing and package details to this repository when obtained

7000 Feet of Sound

Flagstaff, AZ · Analyzed during ELEKTRK Method sessions · 2025–2026

Premium Regional Southwest

Pricing TBD

Identified as aspirational benchmark outside home market · Used in ELEKTRK Method sessions as offer/branding example

Notes from Sessions

Featured alongside Deep Blue in competitive analysis slides as a high-quality regional DJ brand
Chosen specifically for the quality of offer structure and visual presentation
Represents what's possible in a secondary/tertiary market at premium rates

Action Items

Submit a ghost inquiry to get full pricing details
Update this repository entry with package names, price points, and offer structure

DJ Dan Fudim

Market TBD · Instagram: @djdanfudim · Analyzed February 2026

Premium Solo

$3,000+

$3,000 invoice seen via Instagram post · Photo booth component included

Notes from Analysis

Discovered via Instagram — his post showed a $3,000 invoice which confirmed real-world pricing at that tier
Has strong photo booth video content on Instagram that was flagged as replicable for ELEKTRK content strategy
Instagram: @djdanfudim

Action Items

Study photo booth video format and create ELEKTRK-branded version with original voiceover
Get full website analysis — submit ghost inquiry to understand offer structure beyond what Instagram shows

Exhale Event Productions

Market TBD · exhaleeventproductions.com · Submitted by Mixtape Marcus — April 2026

Mid–Premium Texas / Southeast

Pricing TBD

Identified by Mixtape Marcus as a local/regional competitor · Website submitted for analysis in session

Submitted by Mixtape Marcus as a competitor for review in the Houston market area
Full analysis pending — use ghost inquiry + GoFullPage to complete this entry
Website: exhaleeventproductions.com

Wave Source Media

Market TBD · wavesourcemedia.com · Submitted by Mixtape Marcus — April 2026

Mid–Premium

Pricing TBD

Identified by Mixtape Marcus as a competitor for review

Submitted by Mixtape Marcus as a competitor for review in the Houston market area
Full analysis pending — use ghost inquiry + GoFullPage to complete this entry
Website: wavesourcemedia.com

DJ John Camp

Market TBD · djjohncamp.com · Submitted by Mixtape Marcus — April 2026

Mid-Market Solo

Pricing TBD

Identified by Mixtape Marcus; has a booking page and mix content on site

Submitted by Mixtape Marcus with two specific links: booking page and a mix/highlight video
Booking page: djjohncamp.com/book
Full analysis pending — review booking page structure for inquiry funnel learnings

Use this map to understand where the DJ market is priced nationally and position your rates with context. These are real-world benchmarks from competitors analyzed in ELEKTRK Method sessions. All pricing current as of Q1 2026.

National Market Overview — By Tier

Competitor Entry / Low Mid / Popular Premium / Top

Bunn DJ Company
Charlotte/Richmond/VA $1,495
Honey Bee $1,745
Cardinal $2,395
Crown (most popular)

SCE Event Group
NJ / Philly / National $2,500
Foundation $3,500
Premiere $5,000+
Signature

DJ Dan Fudim
Market TBD $3,000+
Seen via invoice post — —

Curate / DJ Malike
DC Metro / National — — $15,000
Creative curation + sound

DJ Brian B
NYC / Global — — $10,000+
Celebrity / luxury tier

ELEKTRK ENT (Nick)
DC / MD / VA $2,450
Premiere Pkg $3,450
Elite Pkg $6,000–$12,000
DJ ELEKTRK / Custom

Market Pricing by Segment

Entry Level ($800–$1,800)

Single-op DJs, basic equipment, no enhancements
Reception-only packages, minimal planning support
Usually transparent pricing on website
Bunn Honey Bee ($1,495) sits at the top of this tier
High close rates — price qualifies these clients for you
This is where DJ Handles was entering weddings ($800)

Mid-Market ($1,800–$4,000)

2–3 tier package structure with add-on menu
Ceremony + reception packages common
Some enhancements (uplights, cold sparks, photo booth)
Bunn Crown ($2,395), SCE Foundation ($2,500)
Most ELEKTRK coaches are targeting this tier or above
Pricing sweet spot for many DMV markets

Premium ($4,000–$15,000+)

Experience-first positioning — price is based on talent and process, not gear
Production elements (LED walls, full AV, multiple rooms)
Planning-phase value: multiple meetings, custom playlists, day-of coordination
SCE Signature ($5K+), DJ Malike ($15K)
Inquiry-only or "starts at" pricing — no transparent rate sheet
Requires strong social proof, video presence, and a polished proposal

Key Pricing Insights from Sessions

What Justifies Premium Pricing

Multi-phase planning process (DJ Malike's 4-phase, 33–60+ hours total)
Video in the inquiry response — almost no one does this, it immediately positions you above the field
Proprietary tools (custom music planning apps, client portals)
Named talent tiers with headshots on your website
Industry recognition: Black Bride awards, "Three Best DJs" badges, venue preferred vendor status
Ceremony audio offering baked into mid-tier packages (ceremony audio = $250–$500+ most markets)

What Keeps You Stuck at Entry-Level Rates

No competitive analysis — pricing by gut feel without market context
100% or near-100% close rate (sign you're underpriced, not a sign you're doing well)
Visual setup doesn't match the rate you're charging — clients feel the disconnect
Website speaks about features (equipment, hours) instead of experience (memories, energy, atmosphere)
No social proof — reviews not displayed, no testimonials visible
No planning process documented — clients see you as a commodity, not a specialist

Complete this worksheet after finishing your competitive analysis. Your coach will review this in your next session. Be honest about your current numbers — this is your baseline, not a judgment. Every coach in this program started here.

Part 1: Your Current State

Your Low / Entry Package

Name, current price, what's included

Your Mid / Popular Package

Name, current price, what's included

Your High / VIP Package

Name, current price, what's included

Your Current Close Rate (last 10–20 inquiries)

Be honest. This is your pricing health signal.

Based on your close rate, the Pricing Sweet Spot Framework says:

>60%

Raise rates — underpriced

30–60%

Sweet spot — stay and scale

<30%

Fix sales process first

Your Add-On / Enhancement Menu

List every enhancement you currently offer and its price

Part 2: Your Competitors (Complete After Your Analysis)

Competitor Name / Website

Market Position

Low Package Price

Mid Package Price

High Package Price

What Are They Doing Well? What Are Their Gaps?

Part 3: Your Target Rates (Post-Analysis)

Low Package — Target Rate (6 months)

Justification (what market data supports this?):

Mid Package — Target Rate (6 months)

Justification:

High Package — Target Rate (6 months)

Justification:

Top 3 Things You'll Steal From Competitors (Ethically)

What Will You Change in the Next 30 Days?

Reminder for your next session: Screenshot your updated packages and paste them into the "New Offers Screenshot" slide in your coach deck before the call. Your coach will review the changes in context of your competitive analysis findings.

ELEKTRK Method — Competitive Analysis Kit

CONTACT